Digital Marketing Insights

The way Coronavirus affected the global population can be compared with the Spanish flu pandemic that occurred almost a hundred years ago. From big brands with brick and mortar shops to multinational e-commerce stores, everyone’s …

Source The year 2020 has been a rough year for businesses. With the ongoing global pandemic, every action, strategy, and plan has been derailed as we are pushed into a world full of uncertainty. Today, …

The magic behind lead generation has long been utilized by big and small companies. It is the most talked about topic in the world of marketing. The real question is, what is lead generation? Is …

While using an app most people think that mobile app UI is simple and must be easy to build. The actual story is different as a lot of designers and developers work hard to provide …

Online marketers love social media because unlike websites, it allows them to extend their reach to untapped target audiences, engage with them, and create top-of-the-mind brand recall and loyalty. Instagram especially has become the darling …

For clarity, we define a startup as a registered organization, with less than 20 employees and revenues under Rs. 3 crores (US $400,000) a year.   A number of media outlets and business platforms look …

A number of organizations react to worrying signs of an economic disruption or slowdown by slashing budgets of perceived “non core” business activities. These typically include, training, travel, corporate events and incentives.  While reducing expenditure on …

If you are marketing yourself on the internet, chances are your customers are telling you that they want video. However, at first blush video marketing can seem too expensive and too complex to implement. That …

Event planners no doubt have recurring nightmares about putting everything they’ve got into an event … and nobody shows up. However, if the event planning team can harness the power of social media, they can …

Knowing how to lower costs in any aspect of your ad campaign is always music to any business owner’s ears. Learning how to make your Google Ads work to your advantage (and getting the highest …