6 Steps to optimize Online Lead Nurturing
Leads, Leads, LEADS! That’s the word you hear the most when it comes to B2B online marketing. As many marketers are now realizing, it’s not all about leads. The B2B sales process has put on …
Getting Social with your Product
Once upon a time I believed that if you had even a half decent product, it would market itself. And I was right then, but not anymore. Today, your product not only needs to be …
Effective Use of Social Media for Real Estate
Gone are the days when real estate marketing was restricted to traditional media. Real estate marketing has moved onto the digital space, especially social media over the last few years. But are realtors using social …
The Role of Colours in Infographics
Colours and combinations of colours effectively convey a number of different messages. So using the right colours in your infographic is an effective way of sending stronger messages online. But before we look into the …
A Silver Lining to Ethinos’ Campaign!
A little less than a year ago, when the Olympics were on, I remember the atmosphere in office being enthusiastic to the point of seeming crazy! Like I’ve mentioned in a previous blog post, working …
Snapshot of Digital India – May 2013
Digital media is coming of age in India; and it is now important for businesses to build awareness about their brands in both, the traditional as well as the digital marketplace. A number of brands …
How Twitter makes real time customer support a necessity rather than a choice
Owing to social media’s real time nature, consumers’ response time expectations have become highly demanding. While some of these expectations might be construed as unrealistic, there is a looming pressure on brands, businesses, and their …
20 PPC Landing Page Tips for Successful Lead Generation Campaigns
PPC landing pages are an important element of search engine marketing; and need to be optimized for better results. PPC landing pages will help you to build trust for the brand and target leads that …
Second screen is passé
In the era of social media, content made for TV isn’t restricted to the idiot box any more. Many of us own PCs and mobile phones with a reasonably fast internet connection; and have access …
It’s time to add Facebook Open Graph to your website!
Facebook apps are slowly becoming an integral part of the Facebook timeline. And working in a social media agency, adapting to Facebook’s constant changes and updates is more a matter of ‘when’ (generally assumed immediately) …