5 Important SEO Trends for 2012
The year 2011 was the year of search engine industry development. It could probably also be known as the year of changes in algorithms with the biggest change being the Google algorithm known as the …
Social Media Not Just for Marketing Or Social Media Agencies
Ethinos was invited to conduct a session at a recent Gripel Effective Channel Management Masterclass. The event was focused on social media as an alternate channel. The audience consisted of managers & Heads of well …
DESIGN FROM AN SEO PERSPECTIVE
Fairly new to the web designing and miles to go before I can dole out advise or tips on web designing, I thought I’d share what I’ve learned over the last year, with Search Engine …
Social Media from Street Vendors of Mumbai
Before we start, let me 1st say ‘I am not a marketing guru’ I am here NOT to give you a spiel, but to just share my experience and hope to connect with you soon. …
CxOs going digital…like a boss!
Think top level management has better things to do than be on social media? Think digital marketing strategy is usually relegated to the lower levels of management? Well; then you’ve got to think again! These …
Brands Now Marketing Products Through Games
A little while ago, I was working on my laptop at home when suddenly on a website I spotted an ad with ‘Top Gear – Stunt School’ written all over it. I am a huge …
Are you considering Natural Search for the next half of 2011
The start of a new quarter for most marketers quite often means lots of reflection, reviewing past performance & implementing new ideas / learning’s. Digital marketing and search as part of that have come a …
Ethinos Match Predictor Predicts the Worldcup
The story of how Ethinos Match Predictor measuring Online chatter around the world cup matches was able to predict the outcomes of the World Cup Matches.
Top 10 tips for Blog Optimization
A blog is one of the easiest ways to generate fresh and unique content for your website and also to get the links. Quality, unique and interesting content naturally attracts links. There are many ways …
Comprehensive Insights on how the CEO engages with Social Media
The study (http://sncr.org/wp-content/uploads/2009/11/New_Symbiosis_Early_Research_Findings_Final_v4.pdf) presented at Harvard University by the “Society For New Communications Research”(http://sncr.org/2009/05/27/2009-symposium-and-awards-gala/ ) in November 2010, was a rather interesting read. I thought that a summary of their findings would be a great …